BARILLA

When this client released a new line of shelf-stable microwaveable meals to the market they wanted a leg up on the competition not just in taste and quality but in creative execution. The concept revolves around the idea that these quick and easy meals can bring a little bit of Italy into your day in the time that it takes you to fire up your microwave.

In addition to the national FSI, this campaign included a comprehensive collection of in-store tactics that ranged from shelf talkers and violators to header cards and freestanding displays that were placed in many prominent retailers around the country. In addition to in-store
marketing, numerous banner ads were developed to drive consumers into stores.