Responsible for developing and implementing compelling, strategic, and on-brand omni-channel design solutions. Act as a brand ambassador, championing corporate visual identity. Partner with internal and external stakeholders to determine project scope, efficiencies, and effectively amplify direction cross-functionally. Collaborate with copy and content teams to present cohesive messaging. Conceptualize design solutions based on creative briefs and adapt to changing priorities. Consult with Creative Manager to gain alignment and approval prior to larger team dissemination. Partner with Marketing Operations to maintain schedules and identify challenges to workflow. Supply finished artwork for final output and approve proofs. Mentor and guide Graphic Designers/Production Artists as appropriate.

Managed the design, development, and implementation of high quality creative collateral for multi-channel marketing campaigns within the diabetes therapeutic area. Collaborated with cross-functional teams, supporting brand strategies while optimizing creative asset execution, cost, and time efficiencies. Ushered content through the Human Pharma Review Committee process via Veeva Vault and acted as creative liaison between internal stakeholders and external resources. Chaired meetings and facilitated discussions to uncover risks and opportunities, ensuring alignment among key contributors.

Developed nationwide collateral for shopper marketing and consumer campaigns, transforming a brief into a tangible creative object. Created and maintained exceptional omnichannel design standards. Ensured alignment with brand, retailer, and business objectives. Influenced internal and cross-functional strategy and creative problem-solving. Directed workload of design staff and provided feedback, mentoring, and inspiration. Demonstrated mastery of varied creative styles and defined, expressed, and presented rationale.

Worked with several clients to establish digital and print creative materials. Integrated all aspects of marketing and editorial plans to create a cohesive message. Provided design and art direction for print advertising, brochures, catalogs, online spot and banner ads, website design; copywriting and editing, including social media platforms and online content management.

Developed content for media including books, video, magazines, digital premiums, and special interest publications. Hired and directed illustrators and photographers, conducted photo research, negotiated rights and permissions. Established and maintained tight budgets through all workflow stages while consistently creating winning materials. Leveraged feedback from all key stakeholders in developing high quality content and advertising campaigns.

Developed workflows and processes for quality and timely completion of assignments. Managed all aspects of client relations and internal operations, acting as a liaison between clients and studio, with direct supervision of ten employees across two shifts including graphic designers, photo retouchers, and a photographer in a premedia environment. Provided guidance and inspiration for creative projects.