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NUTELLA

This client wanted to test out a concept that revolved around giving a jar as a gift to the people in your life that you appreciate. They created eight limited edition jars with different messages where the brand logo normally would be so that a consumer could choose the right sentiment for their gift. We sold the idea into Walmart for a pilot test of the program. To support this campaign, we designed in-store elements, such as shelf signage, as well as banner ads in various sizes and a mobile-optimized microsite where visitors could vote on their favorite message in return for a coupon delivered via email.

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